0004 - CHANGES

Streetwear emerged on the streets of popular cities like London and New York and Lagos, where brown and black people would hustle and go about their business, generally living their everyday lives. And the entrance of high-end brand flexing stemmed from the inherent African nature of dressing to the nines;
Nigerian style circa 1960.

Sunday Best for Black Americans,

1940s Harlem

Dapper Dan tailor-made LV jacket and polo shirt.
The idea that you couldn’t leave the house without looking your best. This culture is evident in our music also. 

From A$AP Rocky’s verse in, ‘Praise the Lord (Da Shine)’,

“My shades, Dior, my pants, velour

Create, explore, expand, conquer.”

To Foxy Brown in ‘I’ll Be’,

“I'm Lola Falana, dripped in Gabbana

Nineties style, the finest style.”

And Cam’ron’s iconic pink get-up,

We proved to the world that regardless of our circumstance, we couldn’t be flouted for our taste, originality, and style. In fact that was what defined us as beings, the ability to combine struggle, creativity, and luxury, giving birth to a phenomenon. From this mindset we as black people became revolutionary, thanks especially to the 90’s Renaissance ; you would see young black men dripping from head to toe in Fila or Kappa tracksuits and trainers.

And the iconic image of Lil Kim commodified as a Louis Vuitton Babydoll, with the signature monogram tattooed onto her skin, solidifying her as the ultimate product of revolutionary design. We never came to play and luxury brands had to match that.

A style icon

Now fast forward to today where black people have huddled together in F.U.B.U formation and The Machine is scrambling for another culture to leech off of... 

*Enter Hypebeast on stage left*

The past few years have rocked us with a new generation of ‘fashion-forward’ street-wearers popularised by Vetement hoodies and Balenciaga trainers, OFF-WHITE graphics coupled with a supreme box logo. They have, stunningly, created a market for themselves that echoes the golden era but tailored to their consumer needs.
The desire to feel expensive has become a culture in itself, you no longer need to be stylish or creative.

Excuse me while I shed a tear.

Fendi’s revival is a true testament to the metamorphosis of fashion in today’s world.

Their Autumn/ Winter 2018 Menswear collection was a clear celebration of the monogram trend that has swept pret-a-porter fashion from the start of 2018, proving that all that’s needed is a logo to make sales.

Not only was their double ‘F’ design sewn into every possible cap, bag, shoe and jacket, they crossed countries and cloned Burberry’s own tartan register for their models shirts.

Pictures from A/W Menswear 2018

This wasn’t a fluke either.

@ Vogue.com
Fendi’s bold adoption of Burberry’s signature aesthetic was married with Versace’s popularised Medusa crest embossed on dark overcoats and wrapped with Kappa’s tape design running across track jacket sleeves.
More Photos Here

And this imitation fashion found itself, yet again, on the cuffs, chests, and fabric of almost every piece showcased in their most recent Men’s Spring / Summer collection.
& More
And LVMH ( FENDI, LOUIS VUITTON etc.) aren’t missing any meals either: their stock price has risen by over 131% average since 2013, making 2018 their best year -in terms of share quotation- in a while, with similar statistics over at Kering ( GUCCI, YSL, BALENCIAGA).

Fashion conglomerates are making millions off of this iconoclastic method of plastering a brand logo on any visible space on the body. And there is no respect for brand individuality either: Fendi copying Kappa, Gucci mimicking Burberry and everyone trying to squeeze out their own take on the Dad shoe!

It speaks to the physical power of trendiness over design houses. Gone are the days where brands were propelled by stylish subcultures or revolutionary fashion statements. All it takes is a brand logo to make a person instantly stylish.

But thank God we still have culture in the palm of our hand. We look to style icons like A$AP Rocky and Rihanna for wisdom regarding this fashion debacle. They inspire us to dress well, regardless of brand or trend. They set trends and just happen to be crown-to-toe in designer, but the catch is the designer doesn’t wear them.

Copyright © 2018 STYLE DU MONDE | Street Style Street Fashion Photos

Take the Louis Vuitton Spring/ Summer Menswear 2018 Show: Rocky in a clean jet black embossed Louis Vuitton suit with simple black AirForce1s. Rihanna in a white monochromatic ensemble by Virgil Abloh and spacey white shades; they both came with ounces of sauce, straight dripping.

And it’s people like them that remind us of true fashion in the face of the monster.

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